Art Direction

The goal was to make policy-heavy content feel clear, useful, and worth reading.
Role:
Creative Lead, NOSY Creative Agency
Client:
Products of Change / Hyve
I led the art direction and layout design for the full 72-page series. Each paper focused on a different theme, from the Green Claims Code to consumer behaviour, the circular economy, and the UN Sustainable Development Goals.
Visually, the documents needed to feel joined-up without being repetitive. I developed a flexible but consistent layout system that carried across all five papers, adapting illustrations, icons, and colour use based on the subject matter. It was important to balance visual clarity with enough warmth to keep the reader engaged.
This work helped Products of Change raise the bar for how guidance and legislation can be presented without compromising clarity.
Role:
Creative Lead, NOSY Creative Agency
Client:
Products of Change / Hyve







Brand Identity

Brand Strategy | Identity System

Creative Direction