A Creative That Actually Gives a Sh*t.

Hi, I’m a multi-disciplined designer based on the south coast of England.

For me, design isn’t just my job; it’s my platform for doing the right thing. Integrity and a focus on real, meaningful solutions fuel my work. It’s not just about making things look good on the surface; it’s about cutting the bullsh*t and fixing what’s broken.

Standing still is never an option, as change is always constant. The ability to keep up, to adapt, and to stay relevant holds more weight than any list of skills or industry jargon.

Understanding—and by that, I mean truly finding what makes people, brands, and projects tick—is what turns any half-ar*ed project into something that actually matters and has a real impact.

Otherwise, what’s the point? Why f*cking bother?

A longtime advocate for design that actually matters. None of that surface-level fluff here. No, I’m talking about rolling up the sleeves, cutting through the crap, and finding what needs fixing. That’s what I’m about.


Making this creative journey a little more meaningful. Proper insights, no-nonsense tips, and actual solutions that aren’t just shiny distractions. 

A short lesson in perspective

Linds Redding, former art director at Saatchi & Saatchi and BBDO, he passed away from cancer in 2012 at the age of 52. Written in the twilight of his life, his words offer an introspective look at a creative career that knew it was drawing to a close.

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When Talent Meets Hustle

There is a saying in the industry “When talent doesn’t hustle, hustle beats talent. But when talent hustles, watch out.” It’s a sentiment that serves as a guiding star for many in the creative realms, but what exactly does it mean?

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