Having recently signed with Warner/Parlophone. OutCry needed a solid logotype and mark in time for his his first release "Tell Me Why".
A visual identity designed around a simple, bold logotype.
Looping stage visuals for live performances were created that could also be pulled apart for social media content.
A strong visual language needs to have a defined set of principles that combines aesthetics with meaning. The final design is guided by the visual of both the sound and its main components; frequency, noise and loudness.