Joe Redston Rebrand

Joe Redston is an author, blogger and coach. He works in Leadership Development and Team Dynamics to help people create balanced organisations. No hacks, no shortcuts. Instead - clarity, commitment, and patience.

Joe's brand was split into two - his personal brand and Raise. A full re-brand was performed to help align him and his personal brand for the future.

In-depth research into design, colour, typography and photography was performed and presented to the client via workshops. This helped define exactly what he liked and disliked. But most importantly, why?

Concepts for three logos were created and then refined; Joe Redston, Raise and a Monogram for JR. These are connected by type, style and repetition of the coloured circle which then combines in the Yin-Yang style monogram that also translates as a J and an R.

Design should be clean and simple - Joe now has a clear visual language that matches his approach.