This project was an exciting opportunity to work on branding and print design for a newly opened steampunk taproom. My task was to create a cohesive brand identity that accurately reflected the unique atmosphere of the taproom.
Starting with art direction, I worked with the client to establish a clear vision for the brand’s aesthetic. Next, I moved on to logo design, creating a distinctive logo that would be instantly recognizable to customers. For the out-of-home (OOH) signage, I carefully considered how the taproom would be perceived by passersby, and designed eye-catching signs that would draw people in. Finally, I worked on the menu designs, crafting a visually stunning menu that showcased the art style while clearly listing the delicious food and drink offerings of the taproom.
