Warner Music Group
Branding, Motion Graphics
OutCry, a newly signed artist with Warner/Parlophone, was in need of a solid logotype and mark to be created in time for their first release, “Tell Me Why”. A visual identity was crafted around a simple yet bold logotype that perfectly encapsulated the essence of the artist’s music.
Additionally, looping stage visuals were created for live performances that were versatile enough to be pulled apart for social media content. This not only helped to promote the artist but also helped to create a strong brand identity that is easily recognizable by fans.
As with any strong visual language, a defined set of principles that combine aesthetics with meaning is essential. The final design was heavily influenced by the sound of the music and its main components, including frequency, noise, and loudness. This ensured that the overall visual design of the brand was in harmony with the sound of the music, creating a cohesive and memorable experience for the audience.
Overall, the creation of a strong visual identity for OutCry has helped to establish the artist’s brand and set them apart from others in the industry. The attention to detail in both the logotype and looping stage visuals has helped to create a consistent and cohesive experience for fans both online and offline.