Innovation Events Ltd
OOH Signage, Digital Campaigns, Print Design, Motion Graphics
2015 – 2018
I was hired by Innovation Events, a prestigious festival organizer based in London since 1995, as a remote graphic designer. They host Drum’n’bass events all over Europe, and I was excited to join their team.
Upon joining, I realigned Innovation’s brand art direction that had lost its appeal over the past few years. As a collector of event posters from their early 2000s events, I saw this as an excellent opportunity to showcase my skills and restore Innovation’s brand to its former glory.
During my time there, I worked on various outputs to promote their flagship holiday festivals in Amsterdam and Spain, as well as UK events in a year-long club tour and under-18 events. My role involved branding, stage design, Illustration, promotional videos, merch design, print design, and more.
Working on each event’s artwork was an exciting challenge as I pushed my skills further. The overseas events required me to communicate effectively across various marketing platforms, which was daunting, but I took it as an opportunity to learn.
My work with Innovation helped me refine my skills as a graphic designer. I am proud to have contributed to the art direction that Innovation’s brand still follows as of 2023.