Design theory and strategy are essential components of any successful project.

A short lesson in perspective

Linds Redding, former art director at Saatchi & Saatchi and BBDO, he passed away from cancer in 2012 at the age of 52. Written in the twilight of his life, his words offer an introspective look at a creative career that knew it was drawing to a close.

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When Talent Meets Hustle

There is a saying in the industry “When talent doesn’t hustle, hustle beats talent. But when talent hustles, watch out.” It’s a sentiment that serves as a guiding star for many in the creative realms, but what exactly does it mean?

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What is a Brand Identity?

There are many elements that comprise a brand identity, including trademarks, colors, typography, and overall brand personality. Ultimately, a strong brand identity has the power to build trust with the customer and communicate relevant information about your project.

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Logo Design Theory

A good logo is distinctive, appropriate, practical, graphic and simple in form, and it conveys the owner’s intended message. A concept or “meaning” is usually behind an effective logo, and it communicates the intended message visually, essentially encapsulating the brands essence into one symbol.

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Building a Personal Brand

“Building a personal brand is not like building a business, it’s more like building a church.
You are the pastor, your content is the sermon.
But the best pastors don’t preach, they meet with each member of the church.
They make time, they listen, they care – they build communities one member at a time.
Don’t build a business – build a church.”

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