Building a Personal Brand

Source: Sun Yi

Let’s start with a story: there was once a young woman who wanted to make a name for herself as an artist. She didn’t have an agent, or a record label, just a myspace page. But she was driven, and she knew the Internet can reach millions of people with just the click of a button.

So what did she do? She replied to every comment that came her way. She’d wake up in the morning, and hop on Facebook to talk to her fans. And when she got really overwhelmed with the flood of comments coming her way? She did something crazy: 13-hour meet & greet session—and ended up staying 17 hours because she didn’t want anyone to be disappointed when they showed up to see her!

She took selfies with thousands of fans who waited in line for hours just to get a moment with her. And those fans are hers for life—they’re going to share the message about their idol all over the world, and there’s nothing more powerful than word-of-mouth marketing, especially from people who love you unconditionally.

That young woman is Taylor Swift: one of the biggest pop stars in the world, someone who genuinely cares about what people think about her—and it shows.

If you think you will scale an audience through process or automation, it’s a big mistake.

You get to a million followers by caring for one follower at a time.

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