Unfiltered Articles
No fluff, no bullshit—just honest insights, perspectives, and things that might mean something to someone.
Life’s Creative Circle
The most popular conception of creativity is that it’s something to do with the arts. Nonsense. Creativity is imagination, and imagination is for everyone.
A short lesson in perspective
Linds Redding, former art director at Saatchi & Saatchi and BBDO, he passed away from cancer in 2012 at the age of 52. Written in the twilight of his life, his words offer an introspective look at a creative career that knew it was drawing to a close.
When Talent Meets Hustle
There is a saying in the industry “When talent doesn’t hustle, hustle beats talent. But when talent hustles, watch out.” It’s a sentiment that serves as a guiding star for many in the creative realms, but what exactly does it mean?
How To Be a More Sustainable Graphic Designer
From paper and ink to computer equipment and electricity, every aspect of the design process has an impact on the environment. In this article, we will discuss three ways graphic designers can be more sustainable and reduce their impact on the environment.
Build a Brand Identity in 7 Steps
Building a strong brand identity is the key to success. It’s the foundation of your company’s success, and it’s what will make your company stand out from competitors.
What are brand values, and how do you define them?
Your brand values are the core principles and beliefs of your brand. They are the qualities that define your brand, and they dictate how you interact with your employees, customers, partners, investors and the world.
What is a Brand Identity?
There are many elements that comprise a brand identity, including trademarks, colors, typography, and overall brand personality. Ultimately, a strong brand identity has the power to build trust with the customer and communicate relevant information about your project.
Logo Design Theory
A good logo is distinctive, appropriate, practical, graphic and simple in form, and it conveys the owner’s intended message. A concept or “meaning” is usually behind an effective logo, and it communicates the intended message visually, essentially encapsulating the brands essence into one symbol.
Building a Personal Brand
“Building a personal brand is not like building a business, it’s more like building a church.
You are the pastor, your content is the sermon.
But the best pastors don’t preach, they meet with each member of the church.
They make time, they listen, they care – they build communities one member at a time.
Don’t build a business – build a church.”